Departments: Media Studies
« Back to the media page
New for 2009 - Level 2 Creative and Media Diploma
 The Creative and Media Diploma is currently available at Level 2 (Higher) and is worth 6-7 GCSEs at grades A*-C. Diplomas are made up of a number of components, each of which the learner has to achieve in order to be awarded a Diploma. The Principal Learning (into the creative and media industry processes) is accompanied by assessment in Functional Skills (Maths, English and ICT) and PLTS (Personal, Learning and Thinking Skills). Creative thinking, team-working, self-management, reflective learning, independent enquiry and social participation are all central to the qualification and are embedded in the teaching and assessment of the Principal Learning.
The Principal Learning for the Diplomas in Creative and Media at all three levels requires an interdisciplinary, team-based approach, allowing learners to combine in a single qualification disciplines related to the various employment sectors of the creative and media industries.
 The Diploma in Creative and Media is designed to:
Allow freedom to combine disciplines in ways that provide maximum flexibility
Provide opportunities to combine units
Allow students to apply their learning in the context of large-scale creative and media activities
The Diploma learner
The Principal Learning for Creative and Media combines academic and theoretical knowledge with practical skills. The aim of the qualification is to provide breadth in learning and depth in the application of the practical skills, developing creativity and confidence in a young person's ability to think, question, explore, create and communicate.
The Diplomas in Creative and Media are therefore for learners who want to:
Develop an understanding of the creative process
Develop skills in the broad context of the creative and media sectors, rather than specialising in a single discipline
Apply their learning in work-related tasks
Develop transferable skills related to thinking and learning which are essential to self-development
Find out about employment in the creative and media sectors
It is essential to recognise, though, that first and foremost the focus of the Principal Learning for
Creative and Media is on process, so the Diploma learner is not an art and design student, nor a
moving image production student, nor a dance student - he or she is a student of the process of
creativity. The disciplines through which creativity are explored include:
Structure of units:
Unit 1: Scene
Investigate the creative and Media industries in your area
Create a portfolio of the types of jobs available in the sector
Develop a critical response to a creative or media-based performance
Create a guide to the creative and media scene in your area
This project could be presented through the medium of radio, print, video or web.
Unit 2: Performance
An investigation into one form of performance, and its historical developments
Contribute creatively to the planning of a performance
Contribute creatively or technically to a group performance
Monitor and evaluate your personal contribution
The group were asked this year by Theatre Absolute to form a production company, devise a performance on the theme of "The Cost Of Living", allocate production roles between them, and perform it in the Shop-front theatre
Unit 3: Artefact
Understand the process of creating artefacts
Plan the creation of an artefact
Create an artefact
Monitor and evaluate your personal contribution
This year, students will carry this out through the development of an artefact (art, craft or fashion-based) on the theme of recycle and re-use.
Unit 4: Record
Understand how specific media can be used to create a record of a performance, event or situation
Plan the creation of a record in a chosen medium
Create an artefact
Monitor and evaluate your personal contribution
This could be through the theme of "snapshot in time", with the record being in any chosen medium
This year, students created a video for local musician Verity Pabla, which was used to promote her single "Please Be". http://www.youtube.com/veritypabla
Unit 5: Campaign
Understand the nature and purposes of campaigns
Devise and prepare a campaign for the performance you are creating
Conduct the campaign across several media
Monitor and evaluate your personal contribution
This was done through a professionally-set brief for a local nightclub, which asked for a marketing campaign to attract 13-17 year olds to their themed evening. It had to be devised, presented back to the client at the end of the design process for evaluation, and carried out
Unit 6: Festival
Understand the nature of festivals in the creative and media industries
Contribute to the group planning of a festival
Contribute to the promotion of a festival
Contribute to the running of a festival
This festival is a city-wide festival celebrating the creativity of Coventry's young people, to involve creative pieces from secondary and primary schools from all over the city
Unit 7: Project Report
Be able to gather information about, and responses to, your work in one of the units you have created
Evaluate your own work
Present an evaluation of your own work in the form of a final project report
Useful Links
http://www.skillset.org/ - Careers guidance in all areas of the creative and media industries
| 
